- Marketing Concepts
- Marketing Strategies
- Branding & Emotional Value Proposition
- Multisensual Communication
We’re working like a General Contractor: We anticipate your needs and provide competent, individual advice in order to achieve mature solutions and the best cost-to-benefit ratio.
Usually, there is space for only one favourite.
Imagine you know the emotional form of your customer’s dream brand. You also know which criteria (value propositions) you need to convince people that your company is this very dream brand.
By defining the emotional strategy for your brand tailored to the people’s wishes and emotional needs you may play the right notes on the brand-keyboard to inspire people by ticking these emotions – your brand become even more memorable.
One sense, 20% impact – 2 senses, 50% impact – 5 senses, 100% impact. It’s worth pushing open several doors in people’s minds.
Consider that despite this knowledge, 80% of marketing communication is still made for only one organ: the eyes. By deliberately approaching all senses you may benefit from the multisensual effect…